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02Ecommerce · Operations · ReportingIn development · 2026

Brew Society

Connecting ecommerce work with the operational platforms behind the business.

In Development

My contribution

I support operational use of the existing platforms and am helping shape the Shopify storefront, merchandising and customer experience. I did not build Shopify, Ordermentum, Prospect, Unleashed or Xero, and no new integration is claimed as complete.

Brew Society — The Team
Brew Society — The TeamFig. 01 — The people and brand behind the work

01 · The Challenge

Brew Society uses Shopify and several related platforms, each with a different purpose. The work is to understand each system's strengths, select an appropriate source for the question and connect commercial information with operational reality. This case study does not claim that custom integrations between the platforms are complete.

02 · The Approach

  1. 01

    Help ensure Ordermentum works functionally for customers and the business as an ordering platform.

  2. 02

    Use Prospect CRM for customer information, sales visibility and quoting, including information available from Xero and Unleashed.

  3. 03

    Use Unleashed for inventory, ordering and product cost information, and Xero for relevant finance and account information.

  4. 04

    Move between Ordermentum, Prospect, Xero and Unleashed to select the most relevant data source, understand limitations and draw useful conclusions for the business question.

  5. 05

    Currently helping build Brew Society's Shopify consumer storefront, focusing on product presentation, merchandising and customer experience.

Retail Operations
Retail OperationsFig. 02 — Understanding the customer experience on the shop floor
Brand Activation
Brand ActivationFig. 03 — Commerce continues beyond the checkout

03 · The Outcome

  • The redesign is currently in development; no launch outcome is being claimed yet.

  • A practical reporting approach that adapts the source and method to the commercial or operational question.

  • A clearer ecommerce direction spanning customer experience, merchandising and product presentation, with no launch result claimed while work remains in development.

04 · Lessons Learned

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Connected platforms still have different strengths and limitations; useful reporting begins by choosing the correct source.

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Commercial and operational information becomes more valuable when it is interpreted in the context of the business question.

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A current project should show the quality of the thinking without pretending the final result already exists.

Skills demonstrated

Shopify storefront designEcommerce UXMerchandisingProduct presentationBrand positioningConversion-focused designCross-platform reportingCommercial analysis

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