Understand
Speak with the people completing the work and establish what currently happens.
Sam Lylak · Melbourne
People / process / systems
I analyse how people, processes and systems work together, identify what is getting in the way and help turn business needs into practical improvements.
People, Process and Systems
My experience sits between operations, people and technology. I work to understand how a process actually operates, identify what is creating friction and help translate business needs into practical improvements.
How I work
Speak with the people completing the work and establish what currently happens.
Separate visible symptoms from the actual process, system or communication problem.
Clarify the business requirement, constraints and desired outcome.
Work with stakeholders and users to introduce a practical solution.
Test the outcome, gather feedback and improve it as real-world issues emerge.
Selected Work

Analysing different workflows, supporting a new retail POS and helping people adopt a practical hybrid operating model.
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Using Shopify and related business platforms to support customer experience, reporting and day-to-day commercial decisions, without claiming a bespoke commerce platform or completed custom integrations.
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Bringing graphic design, copywriting and audience understanding together to support launches, offers and ongoing sales.
Read the case study →Defining the problem, brand and user experience for an email companion designed to feel calm, useful and human.
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Restoring a 1984 Toyota LandCruiser through research, careful diagnosis and hands-on work.
Read the case study →A quiet place for long-form reflection, used to explore publishing, design, product thinking and AI-assisted web development.
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