I solve
problems.I build solutions.

Turning a vague ambition — “email that works ahead of you” — into a grounded, human brand and a product people trust.

— sometimes it's a product

A quiet corner of the internet for long-form reflection — and a full-stack build to understand every layer of what I make.

— sometimes it's a website

Email campaigns that treat audience, message and timing as a repeatable engine — because sales is mostly systems.

— sometimes it's a brand

What rebuilding a 40-year-old LandCruiser taught me about solving business problems: research, diagnose, plan, execute.

— sometimes it's a machine