EDM Campaigns
Campaigns designed to support products, customers and commercial goals.
Live
My contribution
I planned and produced campaign concepts, copy and visual assets as part of my commercial and marketing work. The campaigns shown are completed work.
01 · The Challenge
Email campaigns have to do more than look polished. The work needed to present products clearly, speak to the right audience and support a genuine commercial objective without losing the personality of each brand.
02 · The Approach
- 01
Started from the audience and the offer, not the template.
- 02
Combined graphic design, product imagery, copy and calls to action into a clear campaign hierarchy.
- 03
Wrote copy with a commercial edge: clear, human, and pointed at a decision.
- 04
Reviewed what resonated and applied those lessons to future campaigns and sales support.
03 · The Outcome
A recognisable campaign style that could flex across different products and offers.
Clearer product stories and sales messages for customers and the wider sales team.
A practical feedback loop where each send informed the next piece of work.
04 · Lessons Learned
Creative work is stronger when it starts with the audience and the commercial goal.
Clarity outperforms cleverness almost every time.
The best campaign is the one you can run again, better.
Skills demonstrated
Next · 04
Narlo